GOOD RAZ

Brand Purpose and Positioning • Brand Name • Visual Identity

Logo, Packaging and Website Design • Marketing and Sales Support

Known for supplying water-soluble vitamin D3 to today’s leading brands – from orange juice to dairy products – this family-run company with more than 35 years of experience recognized the need to share their proprietary product with more people in need during a global pandemic. All they needed was a strategic partner with experience building brands consumers’ love.

We helped transform this water-soluble technology from the ‘intel inside’ to a daily dose of sunshine, catalyzing the power of small habits to create a daily ritual with a brand and product that blends so easily into things you already love. Good Rāz was born as we

After launching on Amazon to prove demand for the product and seeing leading indicators of success for small brands, Good Rāz is now expanding into retail with distribution in natural grocery and vitamin shops.