About Purely Righteous Brands (PRB)
At Purely Righteous Brands, we believe in conscious businesses and natural lifestyle brands as a force for good. By accelerating the growth of these purpose-driven CPG companies, we can amplify our collective impact.
Unlocking healthy growth often means thinking outside the box, so we've created a different kind of agency where we apply the rigor and experience of world-class brand building and the breakout creative thinking of entrepreneurial startups to unlock what's needed to win, even when that requires deliverables that are beyond traditional agency norms.
Along the way, we've built a deep bench of partners with diverse experience and cross-functional skills to create one expert team that's greater than the sum of its parts.
Now we're looking for a creative, digitally savvy social media specialist to collaborate with experienced brand strategists and creative partners, and bring fresh ideas, cultural insights and hands-on social media expertise to our clients.
About the Role
We're seeking a Social Media & Content Specialist who combines creative storytelling, content production, community engagement and performance analytics to grow our clients' social presence.
If you're the person spotting the next social trend, saving creative inspiration and thinking about how brands can show up differently, we'd love to meet you. This is an opportunity to turn those instincts into real work for emerging consumer brands, bring your own ideas to the table and learn alongside experienced brand builders.
Working with PRB's senior team, you'll translate brand strategies into engaging social content across 1–3 consumer brands. You'll manage day-to-day content calendars, create copy, graphics and short-form video, and execute publishing, community engagement and performance tracking.
This is a hands-on role for someone who is creative, organized, culturally curious and comfortable balancing priorities.
Key Responsibilities
Content Ideation & Creation
Identify relevant trends, cultural moments and content opportunities to inform your social approach
Present fresh, thoughtful and brand-appropriate creative ideas for posts and campaigns
Create engaging, on-brand copy, graphics, carousels and short-form video. • Create and edit video using existing assets, original footage and social-first creative techniques.
Edit and adapt content using best practices for different platforms, formats and audiences.
Build and manage content calendars, coordinate approvals and execute publishing schedules.
Community & Creator Engagement
Manage day-to-day organic social activity across platforms, including Instagram, TikTok, LinkedIn and YouTube, to build active and loyal communities.
Monitor comments, direct messages and brand mentions, engaging with audiences according to brand guidelines.
Proactively identify opportunities to engage with relevant communities and accounts.
Identify potential creators and UGC partners, supporting outreach and content coordination.
Performance & Optimization
Track key performance indicators, including reach, engagement, audience growth, traffic and conversions where measurable.
Prepare regular performance summaries highlighting learnings and opportunities.
Recommend content improvements based on platform trends, audience behavior and results.
Why You'll Love Working With PRB
Make a real impact. Your ideas and creative work will help shape how emerging consumer brands connect with their audiences.
Build your portfolio. Work across multiple brands, categories and creative challenges rather than doing the same thing every day.
Learn from experienced brand builders. Collaborate directly with senior strategists and creatives who have helped build and grow consumer brands.
Bring your perspective. We value fresh thinking, cultural curiosity and new ideas. You won’t just be following a single playbook.
Enjoy flexibility. We’re open to remote or hybrid arrangements and part-time or contract opportunities.
Qualifications and Skills
Strong copywriting skills with the ability to adapt voice and tone across different brands.
Proficiency in graphic design and video editing tools such as Canva, Adobe Creative Suite and CapCut.
Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
Strong cultural awareness, creative judgment and storytelling instincts. Ability to communicate ideas, feedback and concerns clearly and collaborate effectively with a team.
Bachelor’s degree or 1-3 years equivalent practical social media or content creation experience, including internships, projects, freelance work or part-time roles.
Experience with social media scheduling and analytics platforms such as Hootsuite, Sprout and Hubspot a plus.
Experience with consumer brands, particularly CPG, food, beverage, wellness or lifestyle, is a plus.
How to Apply
Show us what you've created! Please submit your resume, a brief introduction explaining your interest in the role, and examples of social posts, graphics, short-form videos or campaigns you're proud of. Work from internships, freelance projects, school or your own social channels is welcome.