MAUNA LOA
Consumer Insights • Segmentation • Vision, Mission, Purpose • Brand Positioning
Innovation Strategy • Innovation Pipeline • Sales Support
While recognized for its heritage and hero ingredient, Mauna Loa products primarily served special occasions as a travel gift. The brand wanted to attract a new audience and develop new category platforms to fuel incremental growth.
Through in-depth qualitative research, capitalizing on relevant trends, and delivering on Hawaii’s aspirational healthy lifestyle we repositioned the brand to move into wellness and everyday occasions and helped Mauna Loa unlock its beauty and power through design and innovation.
The new strategy helped infuse brand ethos across touchpoints. Mauna Loa rebranded and redesigned award-winning packaging. And, with a innovation pipeline of validated concepts, they successfully launched macadamia-milk, dairy-free ice cream into more than 1,300 retailers to fuel its leadership as #1 macadamia nut brand.
