With nearly 15 years of experience, Robin brings expertise in research, insights, new product development and brand positioning. She uncovers important consumer, cultural and category insights and translates those into actionable strategies for brand, product and experience design.
Robin worked in-house as a Creative Strategist for one of the largest foodservice providers in the world, Compass Group, developing new food experiences for world-class brands and entertainment venues like Disney, Harley-Davidson and American Girl. After moving to the agency side she focused on Consumer Packaged Goods clients like SC Johnson, General Mills, Kimberly Clark and Nestle on a diverse range of categories and project types. In her most recent role, Robin led all the consumer research and insight work across P&G’s hair care brand portfolio as the Human Experience Strategy Director at Starcom MediaVest Group.
A Chicago native, Robin moved to the San Diego area in 2014 and now resides in Carlsbad with her husband and son.